Real Estate Training Articles and Videos

Unattractive Company

One of the top three greatest real estate excuses of all time is: “You can’t find good people!” In this leadership session, real estate agency profit consultant, Gary Pittard gives a compelling reason why most real estate agencies fail to build winning teams: they are unattractive companies.

Never utter those profit-killing words, “You can’t find . . .   more →

Cut To The Chase

Have you ever noticed how some people say five sentences when a ‘Yes’ or ‘No’ would have sufficed? Some people speak a lot but say little. Real estate agencies cannot afford to have team members like that.

In this short leadership session, real estate agency profit consultant, Gary Pittard, says that salespeople who waffle confuse . . .   more →

Money In The Bank

What most real estate agents refer to as ‘Marketing’ is really nothing more than ‘Advertising’. Advertising is just one small component of the large umbrella that is Marketing. Agents place ads on property portals, they erect signs and distribute leaflets, but these are all advertising. What other MARKETING do they do? Not much really.

In . . .   more →

Whose Bright Idea Is This?

It is no secret that far too many business people, salespeople and leaders, hold training in low regard. In this short leadership session, real estate agency profit consultant, Gary Pittard, asks, “Whose bright idea is this?”

How would you feel if you went to a doctor who qualified in 1960, but who never attended a training . . .   more →

Break Even Early

“If you want to boost your real estate agency’s profit, put more focus on your agency’s Break Even Point”, says real estate agency profit consultant, Gary Pittard. “The sooner you break even, the sooner you begin to profit”.

How much focus do you give your Break Even Point? How many sales does your office need to . . .   more →

What is a Result

The best leaders Pittard works with NEVER allow their offices to close unless their agencies have at least one real result for the day. But what is a REAL result? In this short leadership session, real estate agency profit consultant, Gary Pittard, explains the four results and shows the importance of focusing on them. You . . .   more →

Eleven Attributes of Leadership

Whether you run an agency and have a team to lead, or you are a salesperson with clients to lead, you are a leader. And let’s not forget that we must also lead ourselves.

In his book, Think and Grow Rich, Napoleon Hill names Eleven Major Attributes of Leadership. In this short leadership session, real estate . . .   more →

The Leader As Coach

Salespeople need far more coaching than typical salespeople receive. In this short leadership session, real estate agency profit consultant, Gary Pittard, says that while there are many good seminars and presenters in the marketplace, there are simply not enough regular seminars in your town or city for that method of training to be sufficient to . . .   more →

Let’s Look At The Real Problem

In some markets, real estate agents often say that they have plenty of listings, but need buyers. Real estate agency profit consultant, Gary Pittard, says that this thinking is unprofitable. “Look at the real problem”, Gary says. The real problem is not too many listings, but not enough SALEABLE listings. All real estate agencies could . . .   more →

Make Them Feel Important

Sometimes being a real estate salesperson is hard slog. There is pressure to bring in results, rejection to be faced on an almost daily basis, and then there’s the loneliness of being out often until late in the evening doing listing presentations to strangers in strangers’ homes. It can be tough.

Some leaders might find . . .   more →

Keep The Team Busy

Idle hands, idle mind, so the saying goes. School children who are kept busy with sport and similar extra-curricular activities are less likely to hang around in shopping malls getting into trouble. Busyness is a cure for an idle mind.

In this short leadership session, real estate agency profit consultant, Gary Pittard, suggests that this . . .   more →

Should Leaders Sell

Owning a real estate agency and being a selling principal can be profitable, but what point is money if you have little free time to enjoy it? Real estate agency profit consultant, Gary Pittard, provides answers to an important business development question: should leaders sell?

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Point Of Difference

Smart real estate agency leaders seek multiple Points of Difference for their agencies. When a seller says to your salesperson, “Why should I list with you?” what does your salesperson reply? In many cases it’s with rhetoric. Typical salespeople say things like “We’re the best” or “Our service is the best” or “We get higher . . .   more →

Priorities

Successful people identify their priorities and spend the bulk of their time working on them. In this short leadership session, real estate business consultant, Gary Pittard asks real estate agency leaders whether they know their most important priorities. Often, short term priorities, such as rectifying a shortage of sales, require immediate attention, but these are . . .   more →

The Second Tier

Regardless of their structures, even the most complex of hierarchies can be broken down into two tiers, and these two tiers have nothing to do with title. In this short leadership video, real estate business consultant, Gary Pittard, explains that the value the individual gives to the company, and the degree of difficulty in replacing . . .   more →