[1]No doubt you have heard people complain about their competition – cutting their fees, over-quoting to ‘buy’ the business and such. It happens. But complaining will not cause this behaviour to cease.
We are powerless over the behaviour of our competition.Respect them, sure, but don’t allow them to occupy any of your headspace.
I learned decades ago that we are powerless over the behaviour of others. The only person we can control is ourselves. By doing so, we choose our direction and do not allow our competitors any say in our destinies.
Maintain a healthy respect for your competition: it’s the height of arrogance to call them stupid and it is dangerous to underestimate them.
Understand their strengths and weaknesses and use that understanding to work at bettering yourself so that you can beat them at every listing presentation.
It matters little whether a competitor is skilled or desperate. The formula for beating them is the same: work on improving yourself.
Look at what they do. Are there any areas where they do better than you? Analyse how they do it and work toward beating them in those areas. Analyse their weaknesses. Make their weaknesses your strengths.
We should be grateful to our competition because they give us the opportunity to do better.
Largely thanks to our competitors Pittard is a completely different company to what it was twelve months ago.
For example, we recently launched Pittard TV and now regularly screen subscriber-only and free-to-air broadcasts with some of the best speakers from around the world, directly to our members’ offices. We call it “training that comes to you“.
- We have just secured Bob Burg, author of The Go-Giver andAdversaries Into Allies, two great books, to present to our clients via live webcast.
Larry Winget, the Pitbull of Personal Development® recently confirmed his presentation in early December.
Had it not been for our competition, we might never have embraced the technology required to produce broadcast-quality real estate training television, live, in real time.
Pittard TV is only one example from many innovations that Pittardhas introduced for its clients, and largely due to the spur of competition.
Complain about competition? Never!
Send them a thank you note, I say!
Gary Pittard