Real Estate Training Articles and Videos

High, But Not Out Of Sight

Goal setting needs to be done properly if it is going to work. Statistics show that only five percent of people set goals. Those five percent earn more than the ninety-five percent of people who don’t set goals.

Many people believe they have goals, not written down, but ‘in their heads’. This is nonsense. Goals . . .   more →

The Most Important Journey

Life: it’s the most important journey you can embark upon. Have you mapped out where you want to go during your life’s journey? People spend more time planning their holidays than they spend planning their lives, which explains why so many people drift through their lives, accomplishing very little, complaining how tough life is. Isn’t . . .   more →

Money In The Bank

What most real estate agents refer to as Marketing is really nothing more than Advertising. Advertising is just one small component of the large umbrella that is Marketing.

Agents place ads on websites, in newspapers, they erect signs, they place leaflets in letterboxes, but all of these are advertising. What other MARKETING do they do? Not . . .   more →

Group Your Tasks

A few years ago, my wife bought four-flat pack wardrobes, which needed assembly. These times are not exact, but roughly it took me forty-five minutes to assemble the first wardrobe. The second took around thirty-five minutes, the third around twenty-five, and I finished the fourth in under twenty. The more I repeated the same task, . . .   more →

Expenses and Results

Over the years many leaders have said, “My team loves me. They would die for me.”  This was said when the office’s month-to-date results were pathetic. Your team does not have to die for you, but is it too much for you to expect it to sell for you?

Expenses are incurred by a business daily. . . .   more →

Whose Bright Idea Is This?

I recently attended in Sydney a leadership seminar presented by Professor John Adair. He was the first person ever to be awarded a chair in Leadership Studies by any university anywhere in the world. I thought he’d be worth listening to. He was. But only thirty-nine other people agreed. There was hardly anyone in the . . .   more →

The Cost of a Cheque

When you write a cheque, you would do well to remember that money is about to leave your bank account. Before signing it, ask yourself, “What is this expense for?” If the cheque you are writing isn’t directly contributing to profit, chances are that you should seriously consider never agreeing to this type of expense . . .   more →

Habits Of The ‘Greats’

Habits are a foundation of success.

As you progress through your sales career, your results will improve as you replace bad habits with good habits.

I’m a great believer that being a salesperson who operates at the mediocre level is much harder work than working towards Greatness. I also believe it’s a lot more stressful.

Think about it: . . .   more →

Controlling the Results Cycle

Out of the total population of salespeople – regardless of the product or service they sell – the largest majority do not produce consistent and high results. The results of most salespeople are cyclical.
Although salespeople blame their market, their area, their leader, team, product, service, unethical competitors, cheaper fees charged by their competitors – you . . .   more →

Break Even EARLY

How much focus do you give your Break Even Point (BEP)? How many sales does your office need to break even each month? This is a figure you MUST know. Once you know your BEP you can focus on:

Reducing it – get your BEP as low as possible;
Reaching it – by the 7th of each . . .   more →

Ask For A Reference

There is an old marketing saying that says:

“Don’t tell people how good you are. Get happy clients to tell people how good you are”.

References from happy clients improve the success rate of your advertising.

No doubt you know this. So how many references (testimonials) did YOU get last month? Would I be right in saying . . .   more →

Complaints – Crisis or Opportunity?

Even winners upset people from time to time. Winners speak to scores of people in a working week. The Law of Averages works for and against them. When you speak with many potential clients, you are going to meet some who are a delight. With others you won’t get along. Perhaps you just caught . . .   more →

Personal Accountability

“Men at some time are masters of their fates:
The fault, dear Brutus, is not in our stars,
But in ourselves, that we are underlings.”

William Shakespeare’s words in Julius Caesarspeak of personal accountability. We are where we are in life because of decisions we have made in the past. And we can make . . .   more →

What is a Real Result?

Our When you examine the activities that salespeople routinely work on, you have to wonder whether they understand
exactly what a real result is. best leaders NEVER allow their offices to close unless the agency has at least one real result for the day. These leaders understand that they incur expenses every day, therefore they must . . .   more →

Who’s Running Your Agency?

One reason real estate agencies don’t do as well as they should is that they are run by salespeople. It’s what is called the dilemma of salespeople at the top.

When an office’s leader is a person who loves making sales, you often find such people too busy doing what they love to spend time . . .   more →

Willpower Exercises

Willpower and stubbornness are close relations. One attribute you want. The other you don’t.

Stubborn people steadfastly hold onto ideas and, right or wrong, will not be persuaded to see any other point of view. You could argue that this is misdirected willpower.

When it comes to forming new habits, willpower is what you need. With willpower . . .   more →

Return for Effort

So often you hear people complain, “I make the calls, but I’m not getting any results!” If you find yourself in this position, perhaps you should do something about it. Prospecting, like all tasks a salesperson performs, must show a healthy return.

There is no delicate way to say this: if you cannot find sellers, and . . .   more →

Eleven Attributes of Leadership

In his book, Think and Grow Rich, Napoleon Hill names Eleven Major Attributes of Leadership. Whether you run an agency and have a team to lead, or you are a salesperson with clients to lead, you are a leader. And let’s not forget that we always have to lead ourselves.

As with all ideals, you might . . .   more →

Borrowing Is Not An Option

“I can get no remedy against this consumption of the purse: borrowing only lingers and lingers it out, but the disease is incurable.” Shakespeare.

Borrowing money is for fools – incompetent suckers. In business, and at home, there is rarely a need to borrow. People borrow because they don’t have sufficient funds. They don’t have sufficient . . .   more →

Prospecting – It’s Just Not That Difficult

Have you ever put off doing a chore that you thought would be difficult? You dreaded doing it but eventually you got stuck into it, and what happened? It was much easier than you thought. You couldn’t imagine why you thought it would be so hard.

Prospecting is like that. It’s just not that . . .   more →