I have said on many occasions that clear goals are an essential element in achieving consistent results.
No doubt, many of you began 2020 with clear goals. Then along came COVID-19 and perhaps your goals went out the window. And if you didn’t abandon the idea of achieving goals this year, you may have put your goals on hold. I wouldn’t blame you if you did. Continue reading Goals On Hold
COVID-19 has certainly made business interesting, but many agencies are still reporting good sales results. Not all, I might add.
Prior to the pandemic, agencies were complaining of a shortage of listings. Those complaints died down as agency leaders had bigger priorities to focus on, but once things settled down the same complaint returned: “Listings are tight” is again the common cry. Continue reading Who’s Making the Excuses?
According to US Major General Hoyt Vandenberg Jr., leaders fall into two groups: the hunters and the hunted.
In this short leadership session, real estate agency profit consultant, Gary Pittard explains that hunted leaders try to avoid failure; in their hearts they lack self-confidence and don’t expect to succeed. Hunter leaders expect to win. They enthusiastically hunt success – and they fully expect to find it.
Playing not to lose is not the strategy of great leaders. This is fear-based thinking. This is ‘hunted’ thinking.
Talking with salespeople at differing skill levels, I notice a subtle, but critical, difference between the pros and the rookies. The difference is that pros have an ‘eye’ for results.
Let me explain.
Talk to a professional salesperson and the conversation quickly moves to results. How many listings they got, how many listings they’re working on. Likewise with sales – sales they’ve made, sales they have ‘cooking’. Continue reading An Eye For Results
Life offers us many choices. We should choose wisely.
In this short sales session, real estate agency profit consultant, Gary Pittard, discusses the importance of looking for the good in your life. We can choose to be a ‘glass half full’ type of person or a ‘glass half empty’ type.
There is an old saying which says, “If you want to be successful, just do the opposite to what the majority is doing”. My experience has been that this is often correct. Following the crowd can be unprofitable.
There is much business uncertainty surrounding the COVID-19 outbreak. This follows on from a prolonged drought, an unprecedented bushfire season and then floods in some areas. It would be an understatement to say that business confidence is low. If you doubt that, just look at the share market. Continue reading Saying ‘Yes’ When Others Are Saying ‘No’
In business, nothing stays the same. Stand still in business and eventually you will be overtaken by an ambitious competitor.
In this short leadership session, real estate agency profit consultant, Gary Pittard, says understanding that competitors can take our customers should inspire leaders to continuously work at reinventing their businesses, developing their teams, and working at being so skilled that competitors don’t stand a chance.
When an aircraft takes off, a huge amount of energy is required to get it off the ground.
Aircraft use a lot of fuel and require a lot of thrust to take off. Once clear of the ground, climb power is applied. Once the aircraft reaches the cruise, thrust is set to cruise power. Each power setting is lower than the one before.
In the cruise, the aircraft has momentum – a high cruise speed is achieved with a minimum amount of power, which allows the aircraft to fly high and fast. High speed with a lower fuel burn. Continue reading Momentum
In this short leadership session, real estate agency profit consultant, Gary Pittard advises leaders to be sure that they aren’t falling for red herrings – excuses from their teams about the training they attend. Take a salesperson to training, and you should expect results.
On an agency visit I spent time with a salesperson who had fallen short of target for the previous two quarters. When I asked what her goal was for the coming quarter she replied, “Hang in and keep my job“.
I told her this was the wrong focus. Fear-based thinking is always the wrong focus. It’s a terrible way to work – there’s nothing inspiring about it, nothing to look forward to. Continue reading The Wrong Focus
In this short real estate sales training session, real estate agency profit consultant, Gary Pittard explains that when it comes to success, there’s the easy way and the hard way. The hard way is to work without something to focus on. This leads to erratic actions, and low results and income.
Every real estate business has a Break Even Point (BEP). The leader might not know what it is, but that doesn’t alter the fact that the office needs so many sales to break even. Beyond BEP, the office begins to make a profit. It’s that simple.
Smart leaders know the break even point for each department in the agency – the BEP for the rental department, the BEP for the sales department, and for any other department operated by the business, strata management for example. If you don’t know your BEP you’re flying blind. Continue reading It’s No Surprise
In this short leadership session, real estate agency profit consultant, Gary Pittard, asks “Are you coaching your people?” Coaching doesn’t mean telling them what to do – that’s lecturing. Fail to coach and you risk losing a lot of money through the incompetence of your team.
If you had to describe your ideal day, would you describe a day where you made a sale, perhaps two?
While this is understandable, and certainly a good day, it is far from ideal. Unless you achieve other vital results, days where you make a sale will be few. How often do ‘sale’ days happen for you now? Would you like more? Continue reading Your Ideal Day
No doubt you do your best to look after your clients, but does this include telling property sellers what they need to know – those hard truths? In this short real estate sales training session, real estate agency profit consultant, Gary Pittard, says that truly caring for your clients means telling the whole truth, especially around the likely selling prices of their properties.
I couldn’t begin to estimate how many times real estate agency leaders have commented about another team saying something along the lines of, “She is lucky – she’s got a great team”.
It’s almost as though they think that all you need do is stick your head out the window and whistle, and winners will come running. You don’t whistle for winners, and luck has nothing to do with building a winning team. Continue reading You Don’t Whistle For Winners