In this short sales session, real estate agency profit consultant and trainer, Gary Pittard, relates the story of a café with a chequered history of success.
What was the ‘secret ingredient’ that made the difference between the proprietors who failed, and the proprietors who succeeded?
Good food? Some of the failed proprietors had good food too. Yet a good product didn’t save them from oblivion. The ingredients the failures lacked was PERSONALITY.
A good product alone will not suffice. People buy you before they buy your product or service. Personality matters. Let yours shine!