News – Real Estate Training Articles and Videos

It’s No Surprise

Every real estate business has a Break Even Point (BEP). The leader might not know what it is, but that doesn’t alter the fact that the office needs so many sales to break even. Beyond BEP, the office begins to make a profit. It’s that simple.

Smart leaders know the break even point for each department in the agency – the BEP for the rental department, the BEP for the sales department, and for any other department operated by the business, strata management for example. If you don’t know your BEP you’re flying blind. Continue reading It’s No Surprise

Your Ideal Day

If you had to describe your ideal day, would you describe a day where you made a sale, perhaps two?

While this is understandable, and certainly a good day, it is far from ideal. Unless you achieve other vital results, days where you make a sale will be few. How often do ‘sale’ days happen for you now? Would you like more? Continue reading Your Ideal Day

Work Is A Verb

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“Bye Darling, I’m off to work”. Salespeople say this every day, but what exactly are they talking about?

Real estate agency profit consultant, Gary Pittard, says that work is a verb, and not a noun. We do work, we don’t go there.

That place we call ‘work’ is your office. And when you’re there, let’s hope you DO work – work that takes you closer to your goals. Work is a verb!

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Study For Understanding

Every time clients ask salespeople a question, they are trying to answer the big question they have in their minds, which is, “Why should I list with you?” They are testing you, and you have better pass or lose the business.

In this short real estate sales session, real estate agency profit consultant, Gary Pittard, says that most salesperson never reach a professional standard because they either shun training, or they do not study for understanding. The difference is success or failure.