According to an August Straw Poll in a Real Estate Business Bulletin, 47.5 percent of agents believe that door knocking is not effective.
Trainer, Peter Gilchrist, was quoted as saying that the last type of person a home owner wanted knocking uninvited at their front door was an agent. “I’d rather have Mormons knock on my door“, he was reported to say.
Now let me tell you about Adam Horth, who in August 2012 listed 35 properties in the Ipswich QLD area, 14 of which came from door knocking.
People that say door knocking is dead either haven’t knocked on many, or they have a terrible door knocking presentation. Either they did not speak to enough people, or they did so incompetently. For such people door knocking is dead. For the rest, it’s alive and well.
Adam developed the prospecting HABIT early in his career. He commenced his career as a HomeFINDER – a fulltime prospector. All he did was prospect, and then hand his leads over to winning team members, who turned them into listings and then into sales.
In his first year as a HomeFINDER, the fees from sales that came off Adam’s leads were approximately $450,000 (gross average fee around $9,000). In his second year Adam’s fees grew to $720,000 – this is not a misprint. Average listings per month: 15. Highest number of listings in a single month: 26.