A Major Law of Marketing

There are many laws of marketing, some more important than others. In this short leadership session real estate trainer, Gary Pittard, discusses one law that many real estate businesses violate every day – and it costs them profit. The remedy is not difficult, but it could give you a competitive edge, and many more listings and sales.

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Falling for the Red Herring

<span data-mce-type="book... </p> </div><div class='post-box '><a href='real-estate-training-articles?the-wrong-focus' title = "The Wrong Focus"> <img src='https://pittard.com.au/blog/wp-content/uploads/2020/03/wrong_focus-150x150.jpg' class='post-thumb' /> <h4>The Wrong Focus</h4> </a><p> On an agency visit I spent time with a salesperson who had fallen short of target for the previous two quarters. When I asked what her goal was for th... </p> </div><div class='post-box odd '><a href='real-estate-training-articles?the-hard-way-video' title = "The Hard Way"> <img src='//img.youtube.com/vi/sC-UuoX9uC8/1.jpg' class='post-thumb' /> <h4>The Hard Way</h4> </a><p> In this short real estate sales training session, real estate agency profit consultant, Gary Pittard explains that when it comes to success, there's... </p> </div><div class='post-box '><a href='real-estate-training-articles?its-no-surprise' title = "It's No Surprise"> <img src='https://pittard.com.au/blog/wp-content/uploads/2020/02/no_surprise-150x150.jpg' class='post-thumb' /> <h4>It's No Surprise</h4> </a><p> Every real estate business has a Break Even Point (BEP). The leader might not know what it is, but that doesn't alter the fact that the office needs s... </p> </div><div class='post-box odd '><a href='real-estate-training-articles?worth-keeping-worth-coaching-video' title = "Worth Keeping Worth Coaching"> <img src='//img.youtube.com/vi/JID5B1zcIes/1.jpg' class='post-thumb' /> <h4>Worth Keeping Worth Coaching</h4> </a><p> <iframe src="//www.youtube.com/embed/JID5B1zcIes" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="book... </p> </div><div class='post-box '><a href='real-estate-training-articles?your-ideal-day' title = "Your Ideal Day"> <img src='https://pittard.com.au/blog/wp-content/uploads/2020/01/sunny_day-150x150.jpg' class='post-thumb' /> <h4>Your Ideal Day</h4> </a><p> If you had to describe your ideal day, would you describe a day where you made a sale, perhaps two? While this is understandable, and certainly... </p> </div><div class='post-box odd '><a href='real-estate-training-articles?hard-truths-video' title = "Hard Truths"> <img src='//img.youtube.com/vi/0KHOKXIV-6g/1.jpg' class='post-thumb' /> <h4>Hard Truths</h4> </a><p> No doubt you do your best to look after your clients, but does this include telling property sellers what they need to know - those hard truths? I... </p> </div><div class='post-box '><a href='real-estate-training-articles?you-dont-whistle-for-winners' title = "You Don't Whistle For Winners"> <img src='https://pittard.com.au/blog/wp-content/uploads/2019/12/yell-150x150.jpg' class='post-thumb' /> <h4>You Don't Whistle For Winners</h4> </a><p> I couldn't begin to estimate how many times real estate agency leaders have commented about another team saying something along the lines of, "<em>She... </p> </div><div class='post-box odd '><a href='real-estate-training-articles?train-to-win-video' title = "Train To Win"> <img src='//img.youtube.com/vi/kKkrDQT9vnc/1.jpg' class='post-thumb' /> <h4>Train To Win</h4> </a><p> <iframe src="//www.youtube.com/embed/kKkrDQT9vnc" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="book... </p> </div><div class='post-box '><a href='real-estate-training-articles?a-matter-of-integrity' title = "A Matter of Integrity"> <img src='https://pittard.com.au/blog/wp-content/uploads/2019/12/integrity-150x150.jpg' class='post-thumb' /> <h4>A Matter of Integrity</h4> </a><p> <p style="font-weight: 400;">I was talking with a Diamond member of Pittard's Winners Circle recently. The topic came around to telling sellers the ... </p> </div><div class='post-box odd '><a href='real-estate-training-articles?show-ponies-video' title = "Show Ponies"> <img src='//img.youtube.com/vi/K8v2XI0zVcU/1.jpg' class='post-thumb' /> <h4>Show Ponies</h4> </a><p> In this short sales session, real estate agency profit consultant, Gary Pittard, explains that while agents must look and act professionally, true s... </p> </div><div class='post-box '><a href='real-estate-training-articles?the-true-cost-of-incompetence' title = "The True Cost of Incompetence"> <img src='https://pittard.com.au/blog/wp-content/uploads/2019/12/incompetence-150x150.jpg' class='post-thumb' /> <h4>The True Cost of Incompetence</h4> </a><p> Leaders often think that the cost of having an incompetent salesperson on the team is the wage paid to that person.�But there is a lot more to los... </p> </div> </div>  <div class="twitter-feed"> <div class="twitter-head"><h4 class="white"><i class="fa fa-twitter" aria-hidden="true"></i> TWITTER </h4> </div> <a class="twitter-timeline" href="https://twitter.com/garypittard" data-widget-id="346406829644972032">Tweets by @garypittard</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> </div> </div> </div>  </section> <section class=" bg-grey bg-grey-image " > <div id="contact-info-top" class="row white wow fadeInUp" style=" background-color:#1F1F5E; margin:0 auto; text-align:center;" > <h2> Want to reach your profit potential? <strong>Contact us now. </strong></h2> </div> <div class="container"> <div id="contact-info" class="row white" style=" " > <div class="col-md-4 col-lg-4 indent-20"> <div class="vcard" itemscope itemtype="http://schema.org/Organization"> <span class="fn org" itemprop="name"> <h4> Pittard </h4></span><br> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span class="adr"> <span class="street-address" itemprop="streetAddress">Suite 71, Level 4 <br> 330 Wattle Street</span><br> <span class="locality" itemprop="addressLocality">Ultimo</span> <span class="region" itemprop="addressLocality">NSW</span> <span class="postal-code" itemprop="postalCode">2007</span> <br> Australia</span><br> <br> </div> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <strong> Mailing Address</strong><br> <span itemprop="streetAddress"> PO Box 2045</span><br> <span itemprop="addressLocality">Strawberry Hills NSW </span><span itemprop="postalCode">2012</span> </div><br> <br> <i class="fa fa-phone" aria-hidden="true"></i> : <a href="tel:61282178500" class="tel"> <span class="tel" itemprop="telephone" content="+610282178500">(02) 8217 8500 </span></a><br> Fax: (02) 9281 4198<br> AUS Free call: <a href="tel:1800663600" class="tel"> 1800 663 600</a><br> NZ Free call: <a href="tel:0800448065" class="tel"> 0800 448 065</a><br> International: <a href="tel:61282178500" class="tel"> +61 2 8217 8500</a><br> <br> <i class="fa fa-envelope-o" aria-hidden="true"></i> : <span itemprop="email"> info@pittard.com.au </span> <br><br> </div> <ul class="nav nav-pills"> <li><a href="https://www.facebook.com/PittardRealEstateTraining" target="_blank" title="Facebook Pittard Training Group"> <img src="images/icon-facebook.png" width="25" height="25"></a></li> <li><a href="https://twitter.com/garypittard" target="_blank" title="Twitter Gary Pittard"><img src="images/icon-twitter.png" width="25" height="25"></a></li> <li><a href="//au.linkedin.com/in/garypittard" target="_blank" title="LinkedIn Gary Pittard"><img src="images/icon-linkedin.png" width="25" height="25"></a></li> <li><a href="https://www.instagram.com/pittardtraining/" target="_blank" title="Instagram Pittard Training"><img 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<div class="form-group"> <div class="col-xs-offset-2 col-xs-10"> <button type="submit" class="btn btn-lg btn-green ">Login</button> </div> </div> <p style="margin-left:75px;"><a href="member/?forgot=yes" class="button" >Forgotten Password </a> </p> </form> </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> </div> </div> </div> </div>  <script src="js/jquery-3.1.1.min.js"></script> <script src="js/bootstrap.min.js"></script> <script src="js/jquery.easing.min.js"></script>  <script src="js/wow.js"></script> <script src="js/jssor.slider-21.1.6.mini.js" ></script> <script src="js/js.js"></script> <script>  </script> <script type="text/javascript"> jQuery(document).ready(function ($) { jssor_slider1_starter = function (containerId,Duration,Interval) { /* function*/ if(!Duration) { var duration = 2000;} else {var duration = Duration;} if(!Interval) { var interval = 4000;} else {var interval = Interval;} var 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); setTimeout(function(){ $(".slide-subtitle").addClass("animated zoomInUp"); },350 ); }); $(".jssora12r , .jssora12l").on("click", function() { $(".slide-title-review").removeClass(" animated zoomInUp "); setTimeout(function(){ $(".slide-title-review").addClass(" animated zoomInUp "); },100 ); }); // Start the sliders //////////////////////////////////////////////////////////// Needs to exist if( $('#jssor_1').length ) {jssor_slider1_starter('jssor_1'); } if( $('#jssor_reviews').length ) {jssor_slider1_starter('jssor_reviews'); } if( $('#jssor_review_side').length ) {jssor_slider1_starter('jssor_review_side'); } //setTimeout(startThem, 2000); //jssor_slider1_starter('jssor_reviews'); //jssor_slider1_starter('jssor_review_side'); //webinar-choose webinar_register $(".webinar-choose").on("click", function() { $(".glow1").removeClass('glow1'); $(".webinar-selected").removeClass("webinar-selected"); $(this).closest("div").addClass("webinar-selected"); var url = $(this).attr("id"); var date = $(this).attr("value"); var title= $(this).attr("data-title"); //console.log(url); $("#webinar_register_options").attr('href', url); $("#webinar_register_options").attr('data-details', title + " " +date); $("#webinar_register_options").attr('data-title', title); $("#webinar_register_options").attr('title', "Register for " + title+ " " +date); $("#webinar_subject").val("Register for " + title+ " " +date); $("#webinar_email").val("Register for " + title+ " " +date); $("#webinar_form").val("Register for " + title+ " " +date); $(".modal-title").text("Register for " + title); $(".data-date").text(date); $("#webinar-day").text('for ' + date); $(".toGlow").addClass('glow1'); }); $(".data-details").on("click",function(e) { // add particular details to Modal Form var details = $(this).attr("data-details"); var title= $(this).attr("data-title"); // var whichmodal = $(this).attr("data-target"); $(".modal-title").text(title); $(".data-details-title" ).html(details); $(".data-input-details" ).val(details); }); $(".modal-webinar").on("click",function(e) { // add particular details to Modal Form var details = $(this).attr("data-details"); var title= $(this).attr("data-title"); var date = $(this).attr("data-day"); $("#webinar_email").val("Register for " + title+ " " +date); $("#webinar_form").val("Register for " + title+ " " +date); $("#webinar_subject").val("Register for " + title+ " " +date); $(".modal-title").text("Register for " + title); $(".data-date").text(date); $(".data-input-details" ).val(details); }); ////////// SEMINAR /////////////// $(".seminar-choose ").on("click", function() { /* */ $(".glow1").removeClass('glow1'); $(".seminar-selected").removeClass("seminar-selected"); $(this).closest("div").addClass("seminar-selected"); var url = $(this).attr("id"); var thisdate = $(this).attr("value"); //console.log(url+ " " + thisdate) var title= $(this).attr("data-title"); var details= $(this).attr("data-details"); console.log(details); $("#seminar_register_options").attr('href', url); $("#seminar_register_options").attr('data-details', details); $("#seminar_register_options").attr('data-title', title); $("#seminar_register_options").attr('data-day', thisdate); $("#seminar_register_options").attr('title', "Register for " + title+ " " + thisdate); $("#seminar_subject").val("Register for " + details ); $("#seminar_email").val("Register for " + title+ " " + thisdate); $("#seminar_form").val("Register for " + title+ " " + thisdate); $("#book-seminar .modal-title").text("Register for " + title); $("#book-seminar .data-date").text(thisdate); $("#seminar-day").text('for ' + thisdate); $(".toGlow").addClass('glow1'); }); $(".modal-seminar").on("click",function(e) { // add particular details to Modal Form // console.log("HERE >> " + details ) var title= $(this).attr("data-title" ); var date = $(this).attr("data-day"); var details= $(this).attr("data-details"); $("#seminar_email").val(title + " " + date); $("#seminar_form").val("Register for " + title + " " + date); $("#seminar_subject").val("Register for " + details); $("#book-seminar .modal-title").text("Register for " + details); $("#book-seminar .data-date").text(date); $("#book-seminar .data-input-details" ).val(details); }); $(".view-job").on("click",function(e) { // add particular details to Modal Form $(".job-details").slideUp(); var thelink = $(this).attr("href"); var theID= thelink.split("id="); $('#'+theID[1]).stop().slideToggle('slow'); if($('#'+theID[1]).is(":visible")) { // console.log(theID[1]); } return false; }); //avideo $(".avideo").on("click", function() { // ON the latest var which = $(this).attr("href"); // var theLink = $(this).attr("data-video"); $("#thevideo").attr("src" ,which); // return false; }); $(".more").on("click", function() { $(this).slideUp(); $(this).nextAll('.the-rest').slideDown(); return false; }); $('.dropdown-toggle.second-dropdown-menu ').on('click', function(event){ event.stopPropagation(); event.preventDefault(); $(this).parent().show(); }); }); jQuery(function( $ ){ jQuery(window).scroll(function() { // parallax var positionY = window.pageYOffset/5; var NewPos = parseInt(25 - positionY); var NewPoss = NewPos+ "px"; $('.bg-grey-image').css('background-position-y', NewPoss ); $('.book-consultation-box').css('background-position-y', NewPoss ); $('.aps-box').css('background-position-y', NewPoss ); $('.webinar-info').css('background-position-y', NewPoss); $('.book-consultation-banner').css('background-position-y', NewPoss); $('.book-webinar-box').css('background-position-y', NewPoss); $('.book-sales-box').css('background-position-y', NewPoss); $('.tools-box').css('background-position-y', NewPoss); }); jQuery(window).scroll(function() { // parallax var positionY = window.pageYOffset/2; var positionStart = parseInt(600); var NewPos = parseInt( 1 - positionY + positionStart); var NewPoss = NewPos+ "px"; // console.log(NewPoss); // setTimeout(function () { $('.parallax').css('background-position-y', NewPoss); // }, 500); }); }); </script>  <script async src="https://www.googletagmanager.com/gtag/js?id=UA-4386308-4"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-4386308-4'); </script> <script> function do_adroll(this_button_number){ // console.log(this_button_number); /*try{ FOR AD ROLL not doing it at the moment Need the function for Legacy __adroll.record_user({"adroll_segments": this_button_number }) } catch(err) {}*/ } </script> </div>  <script language="JavaScript">  </script> </body> </html>