Many real estate business owners struggle to make a profit from their sales departments. And for these agents, booming markets do little to help their profits.
In this short leadership session, real estate agency profit consultant, Gary Pittard, discusses profit and explains how to make more of it.
In a market where you sell everything you list, agencies that struggled during buyers’ markets still struggle in sellers’ markets – they struggle to find, and list, sufficient properties to allow them to capitalise on the boom.
Regardless of the market, it always gets the blame when agencies do poorly. But is the market really the culprit for low profits, or could it be that these agency leaders focus on the wrong metrics? Gary believes that some leaders do not have an ‘eye’ for profit.
Sometimes leaders must look at what isn’t working and do things differently. To quote country music performer, Sonia Lee, “If you keep on doin’ what you’re doin’, you’ll keep on getting’ what ya got.”