Property sellers need accurate information from the market if they are to develop an understanding of the correct market price at which their property will sell.
According to real estate agency profit consultant, Gary Pittard, the way our industry goes about helping sellers understand the market is all wrong.
Many in our industry indulge in the disgusting practice of conditioning. Sometimes called ‘educating’.
There is a better way. It’s called honest coaching – passing on price feedback elicited from genuine buyers.