In this short sales session, real estate agency profit consultant asks, “Can sellers’ markets conceal mediocrity?”
Markets in many areas are going through a shift. Across Australia and New Zealand, salespeople report that the sellers’ market has come to an end.
In sellers’ markets, if salespeople listed properties the market took care of the sales. In shifting markets, salespeople have more work to do. Listing properties is fairly easy, but working with the sellers to help them understand the market takes skill.
Winners do well in any market, not just during sellers’ markets. Mediocre salespeople who struggle when markets turn ‘interesting’ had better keep praying for the next boom!