Gary Keller, Jay Papasan and Dave Jenks in their book “Shift – How Top Real Estate Agents Tackle Tough Times” said:
Agents must rethink, restructure, refresh, reenergize, and reinvent every aspect of their business. The ostrich approach guarantees extinction.
Are you ready for a change in your market?
This question is even more important:
Do you really believe the market determines your success?
If you are going to blame the market when your performance is poor, you have to credit the market when you do well. In other words, your performance is determined by the market and not by you. You are just along for the ride.
Sounds absurd, doesn’t it? So does blaming the market for poor performance.
Many of you spent last year in a booming market, but it appears the market is changing. This should not concern you, if you know how to thrive in any market. But change is seldom comfortable.
This is what authors Keller, Papasan and Jenks say in Shift:
ANYONE WHO EXPECTS CHANGE to be comfortable hasn’t been challenged enough. Change isn’t easy and significant change is downright difficult. Yet long-term success requires it. My experience has taught me that the people most responsive to change are the ones most likely to survive and thrive. James Yorke, a University of Maryland mathematics and physics professor, put it perfectly when he said “the most successful people are those who are good at plan B.” In other words, when change affects your plan, plan effective change.
Don’t be a