What most real estate agents refer to as ‘Marketing’ is really nothing more than ‘Advertising’. Advertising is just one small component of the large umbrella that is Marketing. Agents place ads on property portals, they erect signs and distribute leaflets, but these are all advertising. What other MARKETING do they do? Not much really.
In this short leadership session, real estate agency profit consultant, Gary Pittard, explores one marketing channel that is guaranteed to put money in the bank.