One of the most important factors in your agency’s success is the list-to-sell ratio. In this short leadership session, Gary Pittard, business adviser and author of Why Winners Win – what it takes to be successful in business and life, explains that if you want more profit, without increasing your expenses, you must do more with the leads you have. Know your office’s list-to-sell ratio and constantly work on improving it. In addition to a high List-To-Sell Ratio, you must also achieve high client satisfaction. Gary Pittard offers some solid tips on how to boost real estate agency profit by paying attention to client satisfaction and to the office’s List-To-Sell Ratio.