Reinvention – The Spice of Life

reinventionCompanies go stale. Keep doing the same thing for long enough and eventually the company loses its edge. A complete reinvention can do wonders for team enthusiasm, market awareness, and public perception. Reinvention IS the spice of life. Well, corporate life at least.

Branding

How long has your company had its current logo? It might be time for an image update. I don’t mean change your name, although it might need to be brought into the 21st century. For example, in September 2014 Pittard Training Group changed to Pittard. Having ‘group’ in a company name was fine in the nineties, but these days it’s just that – nineties. So out it went.

Marketing

The old Mortein slogan, “When you’re on a good thing, stick to it” is apt when thinking of marketing. If your marketing works, stick with it. But check and test the response and change when your statistics indicate a fall in enquiry.

Website

Many corporate websites need a good shake up, and chances are yours does too. Ours did. Every year you should review the content on your website, removing out of date material and posting fresh items loaded with keywords that improve your Search Engine Optimisation rating.

Every five years – MAXIMUM – your website should receive a complete ground-up rebuild. Websites are subject to fashion trends too and many real estate agency websites look tired and dated.

Internal systems

Review your internal systems. Can you find ways to be more efficient? As the leader, you don’t have to think of everything. Ask your team – no doubt you will receive plenty of good ideas for improving systems and streamlining procedures.

Training

Too often, good training is wasted on people who don’t use it. Set standards with your team for not only training, but action.Results should improve after training. If not, the training is no good, or the people are not using it. My guess is number two. Getting salespeople to work on the right actions is the number two challenge leaders face (number one is finding good people).

Train your people, and set minimum action expectations.

Do things differently

The purpose of a reinvention is to force change, to do things differently, to remove stale practices and to renew corporate energy and enthusiasm.

Do it properly and you will revitalise your company’s image in the market, improve team morale, and it will inspire you to seek other opportunities within your market.

I am not suggesting that you do something that we would not do at Pittard. In the last three months of 2014, here are just some of the things our company went through during our reinvention:

  • New branding
  • New website
  • Rewrote and launched our management system – the Agency Profit System was born. This was a massive task and the last time I did it, the task took nine months alone. This ground-up rewrite saw us revolutionise hiring, allowing our offices to find good people and make them an offer of employment within seven days.
  • Rewrote all of the marketing for our offices.
  • Launched an industry-first training streaming service callediTrain™.
  • Bought an office, fitted it out, and moved the team.
  • Introduced career information webinars for our offices.
  • Introduced salesperson coaching for our offices, embracing the latest Virtual Classroom technology.
  • Hosted what many said was our best three-day annual convention ever.
  • Engaged Dr Denis Waitley to speak at the Pittard Leadership Conference in June 2015.
  • Began training in South East Asia – our first two seminars in Singapore were planned during our reinvention and presented in February 2015. More are scheduled.
  • Other innovations that we might keep to ourselves so our competitors don’t find out until we want them to!

And we had fun. These were exciting times that positioned Pittard as the industry leader in real estate business systems and real estate training. We finished 2014 knowing that we had, as a team, accomplished something special.

I promise you that a good reinvention will invigorate you, your team, and your company too.

Give it a go. You won’t be sorry.

Gary Pittard

Recent Articles

Let's Look At The Real Problem

In some markets, real estate agents often say that they have plenty of listings, but need buyers. Real estate agency profit consultant, Gary Pitta...

The More You Learn

Show me an industry where you can earn six-figure incomes without knowing what you are doing. I'll bet that you cannot name one. Yet this is what many...

Is Door Knocking Still Effective?

In a real estate industry poll, over 65 percent of respondents said that door knocking is no longer an effective method for finding new listings. In...

Strict or Soft: the problem with extremes

Some leaders are too strict with their teams. Others are too soft. There are problems with being at either extreme. Soft leaders Soft leader...

Salaries: Expense or Return?

Many real estate agency principals suffer from 'salary phobia': they view salaries as an expense instead of an investment. Real estate agency prof...

A Little Word Salespeople Should Use More Often

Good salespeople are always on the lookout for new lines and for new ways to deliver their messages, but there is one word that many should consid...

Clueless Negotiating

"Transparency" is all the rage, but as a negotiation strategy it is full of holes. Real estate agency profit consultant, Gary Pittard, says that tra...

Why Do We Do It To Ourselves?

There would not be one business leader who doesn't know that it is easier to lead the right people than it is to lead the wrong people. Despite th...

Stop Slumps Before They Occur

Any real estate agency leader can tell when a salesperson is in a slump, but according to real estate agency profit consultant, Gary Pittard, the re...

Visual Aids

An age-old question for presenters is, "Should I use visual aids?". While I agree that people can become overly reliant on visual aids...

High But Not Out Of Sight

Goal setting needs to be done properly if it is going to work. Statistics show that only five percent of people set goals. Those five percent earn m...

Getting the Team to Focus

One of the top three complaints from agency leaders is that they cannot get their teams to focus on actions that produce results. Some have been compl...

Want to reach your profit potential? Contact us now.

Pittard


Suite 71, Level 4
330 Wattle Street

Ultimo NSW 2007
Australia


Mailing Address
PO Box 2045
Strawberry Hills NSW 2012


: (02) 8217 8500
Fax: (02) 9281 4198
AUS Free call: 1800 663 600
NZ Free call: 0800 448 065
International: +61 2 8217 8500

: info@pittard.com.au

Contact Us