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The Water Is Not Always Calm

In this short sales session, real estate agency profit consultant, Gary Pittard, looks at what it takes to thrive in any market.

There is a Swedish proverb that goes, “In calm waters, every ship has a good captain. It’s easy enough to be at the top of our game when things are going well, but it’s during tough times that we are tested.

It doesn’t matter whether you’re in a sellers’ market, a stable market, or a buyers’ market. We see salespeople struggle in all three markets. No doubt, good salespeople get results. Mediocre salespeople struggle, and the market has little to do with the reason why.

What kind of captain are you – are you an ‘all-weather captain’ or are you only good in calm waters?


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