What and How Do You Study?

If you aren’t studying your profession, it is only a matter of time before your competitors overtake you. A rusty salesperson is a broke salesperson.

What are you studying now? And how do you study?

Mix it up

There are mountains of good study material and my advice is to mix it up so we stay interested. The material we study for business purposes falls into three categories:

  1. Sales Education.  Anything that teaches us how to be a better salesperson. It includes Communication, Closing, Prospecting, Listing, Working with Buyers, Marketing, Planning, Goal Setting – anything and everything about Sales. (If you are a leader, substitute Leadership for Sales education).
  2. Real Estate Industry. We should learn as much about our industry as we can. Read industry blogs, marketing and magazines. The more industry knowledge we have, the more competent we become, and the more we are valued as a trusted adviser to clients. Knowing how to sell comes with education; having good information to present comes through industry knowledge.
  3. Inspiration. What inspires you? For me, anything by Earl Nightingale, Bob Burg, Dr Denis Waitley or Dr Wayne Dyer is bound to make me feel more inspired, motivated, and imbued with a spirit of ‘can-do’. I recommend that you find your favourites. When times are tough, inspirational works remind us of just how fortunate we really are.

How do you study?

Today we have many options – books, CDs, DVDs, streaming, live webcasts, blogs, online subscriptions, seminars, webinars – we truly are spoilt for choice.

Yet many choose not to study. Perhaps they think they know all they need to know, but only an egotist would think this way, and ego has sent many people broke. I don’t know it all and I am happy about that. Learning is one of life’s joys. It is something we should embrace and encourage in others, especially children.

Skill and knowledge are marketable commodities. Ignorance is not.

I love to read and stream audio programs. It is this love that led me to work with my team to develop iTrain® and Pittard TV. We call it “training that comes to you”.

Self-examination

Sometimes a good self-examination is a worthwhile exercise. Honestly evaluate your strengths and your weaknesses. Then study and practise and turn those weaknesses into strengths.

What and how you study are important. It can make the difference between success and failure, and it can bring happiness.

Gary Pittard

Recent Articles

The Changing Face of Adult Education

As an educator in the real estate sector, I have seen the face of adult education change radically. Agency leaders should change their view of trainin...

Keep The Team Busy

Idle hands, idle mind, so the saying goes. School children who are kept busy with sport and similar extra-curricular activities are less likely to...

Can Booming Markets Conceal Mediocrity?

The real estate agent's prayer goes like this: "God grant me another boom and I promise I won't stuff it up this time". Such is the prayer of...

Group Your Tasks

'Task Hopping' is a time management trap that causes huge productivity losses. Real estate profit consultant, Gary Pittard, says that multitasking...

Buying a Name

Some real estate agency owners believe you need a big name to survive in the marketplace but this is not necessarily so. In the 25 years that I ha...

Should Leaders Sell

Owning a real estate agency and being a selling principal can be profitable, but what point is money if you have little free time to enjoy it? Rea...

Useless Notes

As a presenter, I often see attendees furiously taking notes, which may be flattering, but often leaves me wondering what they do with those notes. I ...

Ask For A Review

There is an old marketing saying that says: "Don't tell people how good you are. Get happy clients to tell people how good you are". References fr...

Forwards or Backwards: there is no standing still

A question I often ask leaders is "Where are you taking your...

Point Of Difference

Smart real estate agency leaders seek multiple Points of Difference for their agencies. When a seller says to your salesperson, "Why should I list...

Personality Matters

Meet Brendan and Adam, chefs and proprietors of a new restaurant called 34bia in Redfern in Sydney. Before this venture, Brendan and Adam owned a s...

Willpower Exercises

When it comes to forming new habits, willpower is what you need. With willpower you can say 'yes' or 'no' to yourself and mean it. In this short s...

Want to reach your profit potential? Contact us now.

Pittard


Suite 71, Level 4
330 Wattle Street

Ultimo NSW 2007
Australia


Mailing Address
PO Box 2045
Strawberry Hills NSW 2012


: (02) 8217 8500
Fax: (02) 9281 4198
AUS Free call: 1800 663 600
NZ Free call: 0800 448 065
International: +61 2 8217 8500

: info@pittard.com.au

Contact Us