The number one asset for all leaders is their integrity, their character.
Real estate agency profit consultant, Gary Pittard, says that integrity and character lead to trust, and when your people trust you, they will follow you and help your company grow, no matter how tough the market.
Little things make a difference. For example, asking the receptionist to tell a client that you are not in, when you are, erodes your integrity in the eyes of all team members present.
“Little white lie” – there’s no such thing.