You’re Not At The Movies

train_rightNo doubt you’ve heard of real estate spruikers, those who con people into buying overpriced properties by making outlandish promises the spruikers had no intention of keeping, nor could they ever keep.

Now we’re seeing the emergence of ‘seminar spruikers’, those who promise “dozens of extra sales” only if you attend their seminars. Some appear to be not overly bothered with the truth, so ridiculous are their promises. Think about it – from all of those seminars you’ve attended where you were promised dozens of extra sales, how many of those sales did you eventually make?

However, a lack of success following a training session does not necessarily mean that you have been the victim of a seminar spruiker. There is plenty of good training available, but while the right training is a good start – in fact it’s essential – the right training is not enough to get you dozens of extra sales.

For the right training to work, it requires one more ingredient: YOU.

There are two types of people who attend training: those who act on what they learn and those who do not. Which type of person are you?

Those who do not act on training never see improvement. It’s like they are at the movies, passively watching the film, perhaps discussing the film afterwards, but soon forgetting the content. Movies do not require us to do anything apart from viewing.

When you attend training, you are not at the movies. The purpose of training is to make you think, to challenge you, to inspire you, to encourage you to do things differently and to equip you to do so.

To get the best out of any training we recommend you:

  • Listen
  • Take notes
  • Review your notes
  • Think about how you will apply this knowledge in the field
  • Plan your actions
  • Practise until you perfect the new techniques
  • Keep using the techniques until they become habit
  • Continue attending training to reinforce what you know and to learn new techniques
  • And… repeat the above after each new session.

This is the difference between maximising your training investment and purchasing a movie ticket.

Yes, seminar spruikers are out there, but not all real estate trainers fall into that category. The right training, delivered by the right trainers, to the right people is a combination that can only lead to one place: Greatness.

When you’re training, you’re not at the movies. Don’t be passive – think and act!

Gary Pittard
Recent Articles

Essential Actions

If you want to get your new sales recruits off to a flying start, first teach them the essential actions - those neces...

The Right Amount Of Pressure

There is a difference between threatening team members with dismissal for poor performance and applying positive pressure to perform. In this short ...

Hold Yourself Accountable

In an age where people can be quick to assert their rights but slow to live up to their responsibilities, we at Pittard advise our leaders to hold the...

Study For Understanding

Every time clients ask salespeople a question, they are trying to answer the big question they have in their minds, which is, "Why should I list wit...

Activity

Take a minute and look around your agency. Everybody looks busy, don't they? But are you making money? Are they making money? If you're not carefu...

Unattractive Company

One of the top three greatest real estate excuses of all time is: "You can't find good people!" In this leadership session, real estate agency profi...

A Promise Is a Promise

To people of integrity, their word is their bond. They do what they say, when they said they'd do it, how they said they'd do it. People of integrity ...

For Just One Day

People who are successful in their chosen fields do more of the right actions every day, over the long term. In this short real estate sales session...

Financial Foundations

In my experience as a real estate agency profit consultant, I've seen many real estate businesses in grave financial trouble, and many spend thems...

Cut To The Chase

Have you ever noticed how some people say five sentences when a 'Yes' or 'No' would have sufficed? Some people speak a lot but say little. Real esta...

Loving What You Do

Some people say you must love your work. I agree that this is desirable, but it's not always realistic. Pursuing this ideal could cost you a ...

Faking Happiness

Written and video reviews are essential. To quote one winning salesperson: "These days, clients go online and do research on you. At the listing pre...

Want to reach your profit potential? Contact us now.

Pittard


Suite 71, Level 4
330 Wattle Street

Ultimo NSW 2007
Australia


Mailing Address
PO Box 2045
Strawberry Hills NSW 2012


: (02) 8217 8500
Fax: (02) 9281 4198
AUS Free call: 1800 663 600
NZ Free call: 0800 448 065
International: +61 2 8217 8500

: info@pittard.com.au

Contact Us