No doubt you’ve heard of real estate spruikers, those who con people into buying overpriced properties by making outlandish promises the spruikers had no intention of keeping, nor could they ever keep.
Now we’re seeing the emergence of ‘seminar spruikers’, those who promise “dozens of extra sales” only if you attend their seminars. Some appear to be not overly bothered with the truth, so ridiculous are their promises. Think about it – from all of those seminars you’ve attended where you were promised dozens of extra sales, how many of those sales did you eventually make?
However, a lack of success following a training session does not necessarily mean that you have been the victim of a seminar spruiker. There is plenty of good training available, but while the right training is a good start – in fact it’s essential – the right training is not enough to get you dozens of extra sales.
For the right training to work, it requires one more ingredient: YOU.
There are two types of people who attend training: those who act on what they learn and those who do not. Which type of person are you?
Those who do not act on training never see improvement. It’s like they are at the movies, passively watching the film, perhaps discussing the film afterwards, but soon forgetting the content. Movies do not require us to do anything apart from viewing.
When you attend training, you are not at the movies. The purpose of training is to make you think, to challenge you, to inspire you, to encourage you to do things differently and to equip you to do so.
To get the best out of any training we recommend you:
- Take notes
- Review your notes
- Think about how you will apply this knowledge in the field
- Plan your actions
- Practise until you perfect the new techniques
- Keep using the techniques until they become habit
- Continue attending training to reinforce what you know and to learn new techniques
- And… repeat the above after each new session.
This is the difference between maximising your training investment and purchasing a movie ticket.
Yes, seminar spruikers are out there, but not all real estate trainers fall into that category. The right training, delivered by the right trainers, to the right people is a combination that can only lead to one place: Greatness.
When you’re training, you’re not at the movies. Don’t be passive – think and act!