Real Estate Training Articles and Videos

The Right Stuff

“I had been at West Point with Thomas one year, and had known him later in the old army. He was a man of commanding appearance, slow and deliberate in speech and action; sensible, honest and brave. He possessed valuable soldierly qualities in an eminent degree. He gained the confidence of all who served . . .   more →

What Messages Are You Sending Your Team?

Leadership success hinges on the messages we send to our people, whether or not we realise that we are sending messages all the time. I learned many years ago that our kids watch what we do and pay more attention to our actions than they do to what we say. I think team members are . . .   more →

You Pay For Action

Almost everybody on the team knows what they have to do – Property Managers, Receptionists, Secretaries, BDMs; etc.

The reason they know what they have to do is because these roles have clear job descriptions. The people in these roles know what they have to do and they know that any competent leader will not accept . . .   more →

The 600 Pound Gorilla

All leaders want high performers, but sometimes we should be careful what we wish for. That high performer could be a 600 Pound Gorilla. You don’t want one of these!

High fee production is a must-have ingredient for all real estate salespeople, but it is not the only must-have ingredient.

Salespeople must also demonstrate:

A dedication to real . . .   more →

No Rookies, No Future

I saw this description on an agency’s Twitter feed: “Experienced agency. No rookies… [Agency name] has been providing service to…”

It made me think. Time in the industry – “experience” is no indicator of performance. Among the clients that attend Pittard real estate training, we can cite many examples of rookies who outperform so called . . .   more →

So What, Now What?

I recently viewed a Ted Talk presented by Linda Cliatt-Wayman – How To Fix a Broken School. It packed many valuable leadership lessons into twenty short minutes.

Ms. Cliatt-Wayman turned around three schools that had been labeled “low-performing and persistently dangerous.”

She originally planned to lay down the law but soon . . .   more →

Bloated and Unprofitable

In Warren Buffett Speaks, Buffett’s business partner, Charlie Munger, said:

“Name a business that has been ruined by downsizing. I can’t name one. Name a company that has been ruined by bloat. I can name dozens.”

Team size is important, so is team balance.

Competence balance

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Sink or Swim Is the Hard Way

The old real estate joke, “Here’s your desk, here’s your phone, good luck – you’re on your own” is no joke in some offices. ‘Sink or swim’ is the hard way to begin a career, but in many offices it’s a sad fact of life.

Just as bad for a budding recruit is outdated and . . .   more →

Discipline

Discipline. It’s the difference between success and failure.

Disciplined leaders produce disciplined salespeople. The team ultimately mirrors its leader.

You would be forgiven for thinking this is not correct. For example, you may have a salesperson who produces great results, but whose office is a disaster. I can think of many like this – desks a . . .   more →

Leader and Coach

Do you have a team of winners? Do you have salespeople who are new? What about established salespeople who are in slumps? Or salespeople who are doing well but want to take their performance to new levels? Or plodders? Or people who really should leave?

Many teams are a blend of these and if you . . .   more →

Fun

We all like to have fun, but you can have too much of it, and too little.

Too much fun

Salespeople occupy their positions for one purpose: to make sales.When there is too much fun in the office it can often be at the expense of results. Leaders tread a fine line between balancing results while . . .   more →

The Lonely Leader


They say it’s lonely at the top. But for many leaders they are lonely, not because the nature of the position, but because they don’t have a team. And the reason leaders do not have a team is that they have never fully devoted themselves to building a winning team.

If you don’t have . . .   more →

Brightness of Future

Author, Mandy Johnson, wrote an excellent book, Winning the War for Talent. It is a book that every leader and manager should read.

I spoke with Mandy recently about a challenge several real estate business owners had raised with me: salespeople resigning after working in real estate sales between eighteen months and two years.

Mandy . . .   more →

Work, Then Play

No doubt you can think of salespeople who spend more time not working on results-producing activities than they do on activities that will earn income. I hope that you are not paying salaries to these people!

But leaders, too, can fall into this trap. I call it the “Field of Dreams Syndrome“, or “If . . .   more →

Spend Money To Make Money

You’ve got to spend money to make money!” WHO SAYS? Spending money to boost your profits should be a last resort. There are other ways to increase profit and to reduce expenses without large inputs of cash. Join real estate sales and leadership trainer, Gary Pittard, for this short leadership session that shows how to . . .   more →

An Eye For Profit

“If you keep on doin’ what you’re doing, you’ll keep on getting what ya got.

From a Sonia Lee song

Many real estate business owners struggle to make a profit from their sales departments.

Although the market is often blamed, my experience is that a leader who does not make profit in a ‘tough’ market fails to . . .   more →

Get to the Point

Think about all of the meetings you have ever attended during your business life. Were most a waste of time, if not downright tedious?

Without doubt, you have attended many meetings where you felt like homicide if they didn’t end soon. Perhaps you are gentler than me, but I know I have. These bad . . .   more →

Reinvention – The Spice of Life

Companies go stale. Keep doing the same thing for long enough and eventually the company loses its edge. A complete reinvention can do wonders for team enthusiasm, market awareness, and public perception. Reinvention IS the spice of life. Well, corporate life at least.

Branding

How long has your company had . . .   more →

Make Training Pay

Whether you use external training, use video or audio programs, or whether you or one of the team presents a training session, you must make your training pay.

By pay I mean that it should lead to results – listings and sales made because your team attended training. Leadership is the necessary ingredient to ensure . . .   more →

The Phenomenal Few


“The phenomenal few can outperform, out-produce, and outpace the mediocre many”

Diane Kink

On a trip to Singapore, I met an agency leader who told me about the state of his business. He said that he had 1,000 salespeople (not a misprint!) who turned over $30 million . . .   more →

Fear Is Irrelevant

Leaders often complain that they cannot get their salespeople to perform winning actions – those necessary for sales success.

CALL RELUCTANCE is a term often used to describe the reasons for this unwillingness. It is a general term: Call Reluctance falls into several different categories, but all boil . . .   more →