In this short sales session, real estate business consultant and author of Why Winners Win, Gary Pittard, illustrates how Adam McMahon, from Dignam Real Estate in Thirroul, NSW, Australia, lifted his performance from ordinary to extraordinary. Adam now produces fees in excess of $1.4 million, but earlier in his career he had difficulty getting past the “$100,000 barrier”. That was until Adam sought the advice of another winner who told him to aim high. Adam has never looked back.
David Farrugia, from Macquarie Real Estate in Casula NSW, spoke at Pittard’s Real Estate Agents’ Convention in Brisbane, November 2016. He made many interesting points, including explaining how he plans his training. David trains ‘on purpose’.
Each month, David selects a topic and studies that topic only for the coming month.
For example, if he selects Communication, David will train for the month exclusively on communication. He will enter this into the search box on Pittard’s streaming portal, iTrain, and listen to or view every program he finds there on communication. He will go through his and his company’s extensive training libraries and find what he can on communication. His reading for the month will also be on this topic. Continue reading Plan Your Training
In this short sales session, real estate business consultant and author of Why Winners Win, Gary Pittard, explains why staying in touch with clients is good business. Contact creates contacts. You must go out and meet people. This is the beginning of relationship building and salespeople who sit waiting for business to walk in the door are almost certainly stifling their careers. It’s an old adage, but still appropriate in the 21st century: TTP – Talk To People.
Real estate business consultant and author of Why Winners Win, Gary Pittard, acknowledges that this title is a negative one, but success is not always about doing the right actions: it is just as important to stop doing certain actions. Real estate businesses are notorious for ‘following the herd’. They offer clients few, if any, points of difference. This short leadership session will guide you on what to stop doing and on what to do to boost your real estate agency’s profit.
We hear much about Time Management, but can we really manage time? Every one of us has the same 1,440 minutes each day. Why, then, do some people do more with their time than others?
The answer is that those people manage themselves and not time: They manage themselves within the time they have available.
The basic tool for self-management is a diary. It doesn’t matter whether you use a hard copy diary or an electronic calendar, what matters is how you use it. Continue reading Self-Management
How has this past year been for you? Are you happy with what you have achieved? If not, why not? The only way results change is when actions change. Take last year’s actions into the new year, and you can guarantee that you will see the same results. In this short sales session, real estate business consultant and author of Why Winners Win, Gary Pittard, asks ‘What if’ you did things differently? He gives a list of winning actions which, if you do them, will boost your real estate sales performance.
It is a sad fact that there are more mediocre people selling real estate than there are winners. This probably applies to most professions. It is difficult to believe that mediocre performers are happy being that way, and they certainly cannot be stress-free. In this short sales session, real estate business consultant, Gary Pittard, explains that working toward being the best we can be makes us happy. We spend so much time working, why not work at being good at what we do and be happier as a result?
Some people believe that by committing a goal to writing, the goal’s achievement is almost assured, provided you do the actions – are willing to pay the price. This is untrue. The goal must be realistic if you are going to achieve it. In this short sales session, real estate business consultant, Gary Pittard, explains what it takes to set achievable, worthwhile goals.
In his book, Put Your Dreams to the Test, Dr John Maxwell said, “When people’s talent does not match their dreams and they fail to recognise it, they will be forever working but never winning.” In this short real estate sales training session, Gary Pittard, business adviser and author of Why Winners Win – what it takes to be successful in business and life, explains that when we think that we are better than we are, we don’t train, and when we don’t train, we lose business through lack of skill. Training, practice, skill, and a good dose of reality are our allies.
Are you happy with your results? I hope that with the end of the third quarter of the year looming, you are happy with your progress to date. And if you are, congratulations. Keep doing what you’re doing.
If you are not happy with your results, may I suggest that you try something different?
Stop doing things that aren’t working and start doing actions that are more productive. Continue reading Try Something Different
Gary Pittard, real estate business adviser and author of Why Winners Win – what it takes to be successful in business and life, says, “It always worries me when I hear salespeople say things such as, ‘I didn’t get the listing, but I have a great relationship with them. If they are going to list with anybody it will be with me.’ I immediately think, ‘That’s one listing lost to the competition'”. Walk out of a listing presentation without a signature, no matter how you dress it up, you failed. In this short real estate training session, Gary explains that while a good relationship is a good start, the ultimate goal of every presentation is to leave with the order, a signed listing. It is a good reminder of the importance of closing.
One of the most important factors in your agency’s success is the list-to-sell ratio. In this short leadership session, Gary Pittard, business adviser and author of Why Winners Win – what it takes to be successful in business and life, explains that if you want more profit, without increasing your expenses, you must do more with the leads you have. Know your office’s list-to-sell ratio and constantly work on improving it. In addition to a high List-To-Sell Ratio, you must also achieve high client satisfaction. Gary Pittard offers some solid tips on how to boost real estate agency profit by paying attention to client satisfaction and to the office’s List-To-Sell Ratio.
I received a call from a winner who was worried about his fluctuating results. Having known this person for many years, I know that he is a winner and there is no doubt in my mind that he knew what needed to be done to reverse his slump.
In such circumstances, it is easy to jump straight in and talk about the actions he should be doing. Actions and results go together, so if the results aren’t right, the actions aren’t right. Everybody in real estate sales and leadership knows this.
But actions are a symptom. While the symptoms give an idea what the ‘disease’ might be, the symptoms themselves are not the ‘disease’. In medical terms, symptoms can indicate different diseases. In real estate sales terms, symptoms such as erratic actions and results can also be caused by different problems. Continue reading You First
“These experts preach to all who will listen that prospecting—proactively pursuing prospects—no longer works. What’s particularly dangerous about this false teaching is that it is exactly what the struggling, reactive salesperson wants to hear.”
Jeb Blount, founder of salesgravy.com and author of Fanatical Prospecting, wrote that there are many sales trainers who offer all kinds of schemes designed to remove the need to prospect. He says that this is music to the ears of failing salespeople, who would rather look for a silver bullet than prospect. Good news is not always the right news, however.
There is no avoiding it:
If you want to be a winning salesperson you need to fill your pipeline with prospects. Seeking new business is a no-brainer for superstars. Continue reading Good News, but not the Right News
I spent time on the road with my friend, Mark McKeon, author of Get In The Go Zone, recently. Mark has spent much of his career as a high performance coach for athletes, and was recently inducted into the Collingwood Hall of Fame.
Mark suggests that we take control of ourselves and our day-to-day work habits. One message that many of our people swear by is to have daily Go Zones – time blocks where we work at a high intensity, focusing only on important work.
He recommends a one-hour Go Zone per day, or two-hour Go Zones several times a week. A Go Zone is the perfect sprint technique. Continue reading The Perfect Sprint Technique
Real Estate Sales is not an easy profession to master. Most people who enter the profession do not succeed. Most people selling real estate today are not succeeding, despite appearances. In this short real estate sales training session, Gary Pittard discusses why people fail and offers some points on how to succeed.
Like it or not, Sales is an emotional game. When we present we appeal to our clients’ emotions. They make decisions emotionally, not logically.
Our own emotions can also affect our performance as presenters. The listing presentation is ‘Game On’ and in these days of high selling fees, we risk a large amount of money if we go into the ‘game’ without being fully prepared. This includes mental preparation.
If you aren’t on your game mentally, you may say the words you normally use at listing presentations, but your delivery will let you down. Continue reading Game On
At every stage of life, in both our business and our personal lives, we have choices to make. We can choose to be positive, or we can choose to be negative. We can choose to work or to be lazy. In this short real estate sales training session, Gary Pittard explains that we have more options than we may think. Some decisions are better than others.
A common theme in real estate salespeople’s conversations is, “I’m too busy“, or “I’ve got a lot on“. Check in with those same salespeople at the end of the month and you will often find that their results were poor.
This begs the question, “Busy doing what?” Clearly, while these salespeople might have been busy, they have been busy on the wrong activities. Either that, or their actions were incompetent.
The key to getting more done is to simplify. Time management is not that hard – determine your priorities and work on those until completed. Continue reading What Else Do We Do?
If you want to achieve massive success in real estate sales, you must do the actions that mediocre people will not do. In this short sales session real estate sales trainer, Gary Pittard, discusses the actions that can make a huge difference in your listings and sales performance. Get more listings, and you will make more sales. This leads to a higher income. Find out how today’s winners achieve massive success!