Real Estate Training Articles and Videos

Growth Isn’t Always Good

Growth appears to enjoy good press, but is it always a good thing? I don’t think so. Here are two examples.

A person contacted me saying that he was thinking of opening a real estate agency. He and his wife had another business that still required a good deal of input from them both and would . . .   more →

How To Make Less Profit

Real estate business consultant and author of Why Winners Win, Gary Pittard, acknowledges that this title is a negative one, but success is not always about doing the right actions: it is just as important to stop doing certain actions. Real estate businesses are notorious for ‘following the herd’. They offer clients few, if any, . . .   more →

The Seeds We Sow

“You reap what you sow. If you go through life sowing seeds of inconsistency, shortcuts, compromises, and minimum effort, then you shouldn’t be surprised when you reap a banquet of mediocrity. You are responsible for your decisions, actions, and results; therefore, if you do not like what you are reaping, quit blaming the world, and . . .   more →

Execute Or Be Executed

“In reality, the last thing most organizations need is another goal they will miss because their people cannot execute, often simply because they were never taught how.”

It’s Not Rocket Science: 4 Simple Strategies for Mastering the Art of Execution
by Dave Anderson

I am a fan of Dave Anderson’s work. I have been promoting . . .   more →

Direction and Action

Real estate leadership can be tough. Things don’t always go as planned. At times like this, it’s easy to complain: salespeople aren’t doing the right actions; salespeople aren’t performing; the market is tough; listings are tight; we’re not getting called in; you can’t find good people; etc.

But where does this get you?

Complaining fixes nothing. . . .   more →

Three Steps to Profit

Gary Pittard, business adviser and author of Why Winners Win – what it takes to be successful in business and life, says, “Some things in life are non-negotiable. Three of them are the steps to profit.” Although the three steps to profit that Gary explains do not exact a high price, they are compulsory . . .   more →

Profit and Your List-To-Sell Ratio

One of the most important factors in your agency’s success is the list-to-sell ratio. In this short leadership session, Gary Pittard, business adviser and author of Why Winners Win – what it takes to be successful in business and life, explains that if you want more profit, without increasing your expenses, you must do more . . .   more →

What Messages Are You Sending Your Team?

Leadership success hinges on the messages we send to our people, whether or not we realise that we are sending messages all the time. I learned many years ago that our kids watch what we do and pay more attention to our actions than they do to what we say. I think team members are . . .   more →

Hiring – Don’t Be a Heart Buyer

Desperate hirers are not good hirers. When we become desperate for staff we make rash, and often wrong, decisions. We hire with our hearts and not our heads. In this short leadership session, real estate business adviser and trainer, Gary Pittard, explains the importance of keeping our pipelines of potential winning team members full, so . . .   more →

You Pay For Action

Almost everybody on the team knows what they have to do – Property Managers, Receptionists, Secretaries, BDMs; etc.

The reason they know what they have to do is because these roles have clear job descriptions. The people in these roles know what they have to do and they know that any competent leader will not accept . . .   more →

The Leader’s Number One Job

With so many things a real estate agency leader must do, what is the number one job that must never be overlooked? In this short real estate leadership session, real estate trainer, Gary Pittard, explains what the number one job is, and highlights some of the areas where leaders should concentrate their efforts.

https://pittard.com.au/
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No Rookies, No Future

I saw this description on an agency’s Twitter feed: “Experienced agency. No rookies… [Agency name] has been providing service to…”

It made me think. Time in the industry – “experience” is no indicator of performance. Among the clients that attend Pittard real estate training, we can cite many examples of rookies who outperform so called . . .   more →

Leadership Skill and the Mirror Principle

Your team is a mirror of you. Dynamic leader, dynamic team. Lazy leader, lazy team. In this short real estate leadership session, real estate sales trainer Gary Pittard discusses the importance of leadership skill and its effect on team performance.

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So What, Now What?

I recently viewed a Ted Talk presented by Linda Cliatt-Wayman – How To Fix a Broken School. It packed many valuable leadership lessons into twenty short minutes.

Ms. Cliatt-Wayman turned around three schools that had been labeled “low-performing and persistently dangerous.”

She originally planned to lay down the law but soon . . .   more →

A Major Law of Marketing

There are many laws of marketing, some more important than others. In this short leadership session real estate trainer, Gary Pittard, discusses one law that many real estate businesses violate every day – and it costs them profit. The remedy is not difficult, but it could give you a competitive edge, and many more . . .   more →

Bloated and Unprofitable

In Warren Buffett Speaks, Buffett’s business partner, Charlie Munger, said:

“Name a business that has been ruined by downsizing. I can’t name one. Name a company that has been ruined by bloat. I can name dozens.”

Team size is important, so is team balance.

Competence balance

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Accountability

Real estate agency owners and leaders often complain that it is difficult to get salespeople to perform winning actions that lead to results. They have also been known to complain that it is hard to get salespeople to focus. When salespeople are not held accountable for their actions, their level of winning actions is . . .   more →

Sink or Swim Is the Hard Way

The old real estate joke, “Here’s your desk, here’s your phone, good luck – you’re on your own” is no joke in some offices. ‘Sink or swim’ is the hard way to begin a career, but in many offices it’s a sad fact of life.

Just as bad for a budding recruit is outdated and . . .   more →

Leadership Talents

In this short leadership session real estate leadership and sales trainer, Gary Pittard, shares Sheila Murray Bethel’s Ten Statements for Change and Growth. Leadership is not always easy. By defining our values as leaders, and as human beings, we set ethical and moral boundaries, something that all leaders should do.

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Discipline

Discipline. It’s the difference between success and failure.

Disciplined leaders produce disciplined salespeople. The team ultimately mirrors its leader.

You would be forgiven for thinking this is not correct. For example, you may have a salesperson who produces great results, but whose office is a disaster. I can think of many like this – desks a . . .   more →